The list is not exhaustive and the guidelines may change over time. There may be additional guidelines that are not shown here. Guidelines should be considered global unless called out otherwise. Your design may be rejected for any of the following reasons.
1.1 Copyright: Designs that incorporate copyrights which you don't have the rights to use, or copied from someone else. It is your responsibility to ensure that your content doesn't violate copyright laws. Ask yourself, “did I design this or did I copy someone else’s work to create this?” Designs with the same idea/concept are allowed; the artwork itself, however cannot be copied without the owner’s permission.
1.2 Trademark: We do not permit designs that incorporate trademarks which you don't have the rights to use. It is your responsibility to ensure that your content doesn't violate trademark or other rights. You can use the resources linked below to check for trademarks.
United States: USPTO
United Kingdom: UKIPO, EUIPO
Germany: DPMA, EUIPO
1.3 International Law: Designs that violate the laws of the countries where your product is being sold. If you sell your design outside of the United States make sure that you are following the specific laws for those countries you choose to sell in. Check with an attorney to discuss your legal rights regarding your design.
2.1 Pornographic Content: Designs with pornography or offensive depictions of graphic sexual acts.
2.2 Child Exploitation: Designs that depict minors in a sexually suggestive manner.
2.3 Profanity: Profanity is not allowed on youth sizes but is allowed on designs in adult sizes. Remember that profanity associated with hatred or violence against race, ethnic origin, gender, gender identity, sexual orientation, religion or disability is prohibited on all sizes.
2.4 Promotion of Hate or Intolerance: Designs that explicitly promote, glorify, or incite hatred, intolerance or exploitation of a group or individual based upon any of the following traits: race, ethnic origin, gender, gender identity, sexual orientation, religion or disability.
2.5 Human Tragedy: Designs that depict a human tragedy, are directly connected with a tragedy, or treat human life satirically.
2.6 Promotion Of Violence: Designs that promote violence, glorify violence, or attempt to incite violence through cruelty, death, or torture against an individual or a group of individuals. Content depicting or encouraging mass murder and suicide are not acceptable. See also Human Tragedy policy.
2.7 Nazism Promotion: Designs that promote Nazism are strictly prohibited in all countries. Examples include images featuring Adolf Hitler, Swastika, or Nazi related symbols. Note that designs referencing unconstitutional organizations listed under the German Federal Office for the Protection of the Constitution are also strictly prohibited. You can find the list of unconstitutional organizations here.
2.8 UK Specific - Mental Illness: Designs that make light of mental illness/disabilities are prohibited in the UK. This includes play on words, light jokes and puns related to mental illness. The only exception to this policy is designs that promote awareness for a specific illness.
2.9 Youth Size Policy: We will protect our customers from questionable content on youth sizes. Designs in youth sizes cannot be associated with the following content – 1) sexually suggestive (this includes sexual innuendos, scantily clad models and sex jokes), 2) promotion of violence (content that implies inflicting physical harm to others, promoting the use of armed weapons and depictions of blood and gore), 3) vulgarity or profanity, 4) drug or alcohol use.
Design & Descriptions
3.1 Blank Designs: Designs which are blank.
3.2 Content mismatch/spelling: Spelling should match in the title, description, and imagery used. For example, your title states “I Really Love Cats OK?” and the imagery text states ‘I Realy love Cats OK?’ where ‘Really” is misspelled in the design.
3.3 Inaccurate product descriptions: Product descriptions should match the design and content that you are selling. For example, your design displays a cat with lasers, but the description describes the product as a dog playing poker. Another example is using keywords and descriptions that do not relate to the design, a.k.a. "keyword stuffing," or inaccurately describing your product as glow-in-the-dark, sparkling, or maternity wear.
3.4 Solicitations for positive customer reviews: Metadata that solicits positive reviews for your design or product, or uses quotes or testimonials in the description.
3.5 External Contact Information: Use of phone numbers, physical mail addresses, e-mail addresses or website URLs in the metadata.
3.6 Design Quality: Artwork that contains low design quality, including blurry images, or low resolutions.
Charities, Non-Profits, Campaigns
4.1 Benefit and Charity Donations: Descriptions that give the impression that Amazon donates sales proceeds to charity, or that your sales proceeds will be donated.
4.2 Political Campaign Donations: Descriptions that give the impression that Amazon donates sales proceeds to political campaigns, or that your sales proceeds will be donated.
Shipping and Fulfillment
5.1 Quality, Shipping, and Fulfillment: Designs or items that make promises about the quality of the product, speed of shipping or fulfillment, and the manufacturing country of origin. For example, using terms such as high quality, satisfaction guaranteed, ships in 2 days, Prime shipping available, or printed in the USA.